Tiger Beer is to Singapore as Budweiser is the United States: Essential. As Southeast Asia’s most famous and beloved brew, Tiger Beer is a Singapore staple, and has been since 1932 when it first started brewing. Tiger was originally named after a circus tiger from Langkwai drunk the beer swill one night after a circus show!
Tiger Beer in Singapore
There are two ways to learn about Tiger Beer in Singapore. The first is at TigerLIVE, an interactive attraction that brings Tiger Beer to life. Since May 2009, TigerLIVE has closed for refurbishments which, according to its website, will “make way for an exciting new Tiger concept outlet”. TigerLIVE’s previous incarnation invited visitors to find out about Tiger’s branding and marketing strategies in the ‘Tiger Tales’ section, and learn how Tiger rose from its local market to become and internationally renowned beer in the ‘Tiger Universe’ segment. The new TigerLIVE promises to include a sports experience and live performances.
The TigerLIVE site at St. James Power Station is a fantastic entertainment venue in its own right. A former coal plant, the building was transformed and reopened in 2006 as Singapore’s largest music and nightlife venue, home to 10 different nightclubs. For a one-time entrance fee, visitors gain access to all the clubs and, once inside, are free to roam between them at will.
Tiger Beer Tour @ Tuas
While TigerLIVE is being refurbished, Tiger buffs can still visit the Tiger Brewery Tour at Tuas. On this guided tour, visitors will see the actual brewing and bottling process of Tiger Beer, and will get a free tasting of the brew in its freshest form inside the Tiger Tavern. The tour, which takes about an hour and a half, shows how the beer is made and packaged, and shows Tiger’s firm commitment to making great beer through quality control. You can also buy limited edition Tiger Beer souvenirs inside the Tiger Beer Shop. Tours of the Tiger Brewery go every weekday at 10:30 am, 2 pm and 4 pm, and pre-booking is highly recommended. Tours cost SGD $10.70 and include free sample beers. The Tiger Brewery is located at Tuas and can be reached on the MRT via Boon Lay Station or by taking Bus 182.